Best Digital Marketing strategies

New types of content and advertising formats

High-quality content, authoritative backlinks, and other proven SEO techniques are evergreen. They’re always going to be effective. And as popular in 2018 as they were last year.

But relying on old, stalwart tactics alone won’t earn you the marketing improvements you’re after. Not with so many new types of content and advertising formats out there to play with.

This year, put an extra emphasis on local SEO. Micro-targeting is going to be huge in 2018; one of the year’s most important digital marketing strategies, in fact.

Focus on your target Audience. And personalise your web content.

Create in-depth content pillars like eBooks, reports or guides that break down your core, informative piece of content into different sections, pieces and materials.

Try topic clusters; groups of interlinked, narrowly-focused webpages built around a single piece of more broad-topic content.

Never discount the importance of storytelling in advertising.

A well-told story doesn’t have to have an epic word count. A capable storyteller can get the job done with a few short, sharp words or lines.

Well told stories, even in a medium like digital, have a capacity to attract new users. And an even greater capacity to deepen the relationship with an existing audience.

Video content was massive in 2017. And its popularity will only continue to swell as we move into the future. By 2021, it’s said that 80% of all internet traffic will be video content.  

Video content allows you to be far more visual and personal with your marketing. And that can make it much more convincing.

Dynamic advertising, or dynamic ads, consider factors like browsing history, location, interests and time of day to display a range of content to groups of relevant, highly targeted users.

Bottomline, you can expect better results when you start communicating more personalised messages that use new types of content and advertising format.

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